Article by Mary22

Basically, to have a site that makes money you need at least three things:-Website Traffic. Relevant Content. Relevant Ads, and a high click through rate from those ads. Those are the three key ingredients for making money from Google Adsense, and lacking any 1 of them will be to the detriment of the others.

Assuming you have good traffic (and I’ll be writing tutorials on that in the near future) and compelling content, all that remains is to encourage a high ‘click thru rate’ on your site.

I have to admit, on this site, the content is generally great and informational, but I’ve previously simply relied on the google adsense code to serve ads that are likely to be clicked on. I’ve tried out image ads, I’ve tried out text ads, I’ve tried out different colours and positions for the ads – and I’ve seen minor changes from doing so.

Alot of the time, though, I think I go a bit too by being too solutions oriented – For instance, someone has a problem, I’ll try to solve it for them, they leave happy, I get good feedback from them and probably generate traffic through referrals – that’s all great, and it’s a part of my growth strategy at this early stage of my blog

So, having the content, I hope the ads will be clicked and everything will be fine from there – but I’ve been finding this isn’t the case – on my other comercial sites, I end up with click through ratios (CTR – the percentage of visitors that click on ads) of less than 1%, whereas on my product based sites I get closer to 10%.

I started to think for reasons this may be – perhaps my readers are ‘ad savvy’ and have a form of blindness to the ad content – perhaps I am providing what they need – information, and they have no need to follow my ads to get more of it.

Someone suggested to me that I should leave articles I write ‘hanging’ so that the reader feels compelled to look at the ads to find more information – not a bad idea, but it goes against the ethos of this blog to an extent. I think the real answer is to write my articles in such a way that they want to take the next step, and offer, in the advertisements, companies and individuals that may help them do so.

Enter stage right adsense section targeting- this was released last year, and is an incredibly simple way to ensure that your ads are ‘micro targetted’ to the niche group viewing your pages. So why haven’t we all heard about it? I think alot of website and SEO people have kept this one to their chests a bit, as it’s a fantastic tool that can really help dramatically increase your returns and make the SEO people look worth their weight in gold.

But you don’t need to be a big shot blogger to imlplement this code – all you need to do is place tags around the content you think is most appropriate to your audience.

the tags are <!

Tagged with: Adsense • Different • Tricks

Filed under: Adsense Tutorial

Like this post? Subscribe to my RSS feed and get loads more!